<아이스 버킷 챌린지에 관한 다소 무례한 질문들> 매주 금요일마다 찾아오는 Joy of Reading! 영어 읽기의 즐거움을 느껴 보세요.
<A few (impolite) questions about the ice bucket challenge>
That would be all right if new donations to ALS added to the total of charitable giving. But the evidence is to the contrary. One concern of philanthropy experts is that high-profile fundraising campaigns like this might cannibalize other donations--those inclined to donate $100 to charity this summer, or this year, will judge that they've met their social obligations by spending the money on ALS. The explosive spread of the ice bucket challenge could even end up hurting ALS fundraising in the long term. The challenge is a fad, and fads by their nature burn out--the brighter they glow, the sooner they disappear. The hard work of philanthropy always lies in creating a sustainable donor base. But the ice bucket challenge has all the hallmarks of something that will be regarded in 2015 as last year's thing.
-http://www.latimes.com/
어휘 charitable giving 자선, 기부 philanthropy 자선활동 to the contrary 그반대를보여주는 high-profile 세간의이목을끄는 cannibalize 감소를일으키다 meet one’s obligation 책임을다하다 explosive 폭발적인 in the long term 장기적으로 fad (일시적인) 유행 by nature 선천적으로 sustainable 지속가능한 hallmark 특징
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